The Bump Account

Client: Westpac / Agency: DDB Sydney

Right now in Australia, the next generation is facing the real possibility of a lower quality of life than their parents.

So to mark its 200th anniversary, Westpac wanted to make a genuine, positive impact on the next generation.

Research proves a savings account with just $1, can help kids financial literacy.

Working with Westpac, we developed the Bump account to help parents prepare their child for the future. It was the first account of its kind, exclusively available to unborn babies.  1 in 10 new parents opened a Bump account, putting their kids on a path to financial success.

TVC Director: Paul Middleditch