Strayaday


Client: McDonald’s / Agency: DDB Sydney

Australia. It’s a unique place.

But nothing’s more unique than the accent. No nation (ab)uses the English language quite like the Aussies.

So, in the week leading up to Australia’s national holiday, we convinced McDonald’s to celebrate by changing the spelling of Australia’s most popular menu items to match the distinctive accent in posters all across the country.





noah.regan@gmail.com