Client: Volkswagen / Agency: DDB Sydney / Director: Matt Devine
Spring is the time of Volkswagen Australia’s major sales event, Volksfest.
It’s also when Koala’s mate.
So to make things interesting, we convinced the client to offer record low prices on their range of models until two Koala’s mated.
Don’t believe me? Check out the case study:
We launched with the following TVC (It’s a little mad).
We ran a unique series of outdoor posters.
The follow up TVC encouraged customer’s to get a move on even though the koala’s didn’t appear to be in a hurry to make their move.
Our koala’s eventually did mate. But Volkwagen’s generosity continued until spring was over.