https://noahregan.com Noah Regan Folio Thu, 22 May 2025 05:49:05 +0000 https://noahregan.com en https://noahregan.com/VW-RooBadge Tue, 02 Apr 2024 02:23:28 +0000 Noah Regan Folio https://noahregan.com/VW-RooBadge VW RooBadge Client: Volkswagen / Agency: DDB Sydney Transforming the iconic Volkswagen Badge into a protective shield. Every year, hundreds of thousands Kangaroos are killed by motor vehicles in Australia. Each collision can be potentially disastrous for the driver, not to mention guaranteed damage to the vehicle. RooBadge was an idea born from a conversation between David Jackson and myself. David had just returned returned from a VW shoot in rural Australia where he saw hundreds of roo roadkill. I’d experienced the same thing whenever I ventured into rural Oz. Despite this major issue there were only a couple of options of sound repellents on the market. None of them were scientifically tested or proven. We thought, surely with some great creative and technical know how we could do better. What if we could get this right? And imagine if the whole thing could be housed within the large badge on the front of the Amarok?Luckily VW loved the idea and were up for the challenge. After more than three years of design and testing with the help of Vert Design, Melbourne University and WIRES animal rescue, permission has now been granted from the University of Melbourne Office of Research Ethics and Integrity to move into field testing. <img width="2440" height="1358" width_o="2440" height_o="1358" data-src="https://freight.cargo.site/t/original/i/6ae2d1e24fe604dab0e8cb023a5dd903933f54bf4120138d442d3b919efa79b0/Screenshot-2024-04-02-at-1.33.23pm.png" data-mid="208056485" border="0" src="https://freight.cargo.site/w/1000/i/6ae2d1e24fe604dab0e8cb023a5dd903933f54bf4120138d442d3b919efa79b0/Screenshot-2024-04-02-at-1.33.23pm.png" /> <img width="2438" height="1356" width_o="2438" height_o="1356" data-src="https://freight.cargo.site/t/original/i/2abe08bed2a8ec83791e40bb946d6335675e301cf3f93a7afb37aa48298df833/Screenshot-2024-04-02-at-1.33.00pm.png" data-mid="208056390" border="0" src="https://freight.cargo.site/w/1000/i/2abe08bed2a8ec83791e40bb946d6335675e301cf3f93a7afb37aa48298df833/Screenshot-2024-04-02-at-1.33.00pm.png" /> <img width="661" height="766" width_o="661" height_o="766" data-src="https://freight.cargo.site/t/original/i/518d93835fbe3327c8cf81612a0a23576f26c0a281f04af5626b793e744ecd8b/Screenshot-2024-04-02-at-1.43.36pm.png" data-mid="208056376" border="0" src="https://freight.cargo.site/w/661/i/518d93835fbe3327c8cf81612a0a23576f26c0a281f04af5626b793e744ecd8b/Screenshot-2024-04-02-at-1.43.36pm.png" /> <img width="661" height="766" width_o="661" height_o="766" data-src="https://freight.cargo.site/t/original/i/52cedfe855612d05e07b594b9f3d850675c2d83d112a2c3f1686db305350e926/Screenshot-2024-04-02-at-1.43.47pm.png" data-mid="208056384" border="0" src="https://freight.cargo.site/w/661/i/52cedfe855612d05e07b594b9f3d850675c2d83d112a2c3f1686db305350e926/Screenshot-2024-04-02-at-1.43.47pm.png" /> <img width="659" height="765" width_o="659" height_o="765" data-src="https://freight.cargo.site/t/original/i/7d061334c57543fc70c2c98774eeb0bd9be28b172a3994213016399958710ac9/Screenshot-2024-04-02-at-1.43.24pm.png" data-mid="208056374" border="0" src="https://freight.cargo.site/w/659/i/7d061334c57543fc70c2c98774eeb0bd9be28b172a3994213016399958710ac9/Screenshot-2024-04-02-at-1.43.24pm.png" /> The RooBadge utilises a unique approach to audio-based deterrents by mixing meaningful sounds to kangaroos (like bird alarm calls, predatory sounds, and kangaroo foot thumps) with synthetic sounds. <img width="1016" height="573" width_o="1016" height_o="573" data-src="https://freight.cargo.site/t/original/i/1764581121623b9651870b2c4b7cfcfa37b8b4c23fade907b7a7bbbb911b5690/Screenshot-2024-04-02-at-2.28.38pm.png" data-mid="208056619" border="0" src="https://freight.cargo.site/w/1000/i/1764581121623b9651870b2c4b7cfcfa37b8b4c23fade907b7a7bbbb911b5690/Screenshot-2024-04-02-at-2.28.38pm.png" />During testing, it was also found that different breeds of kangaroo respond to different mixes of sounds. Using advancement in car technology we can change the sound deterrent by GPS location. “We have worked on sounds that will be meaningful to Eastern Grey Kangaroos, things like dingo calls, alarm calls made by birds and the alarm thumps that kangaroos make to warn each other. We will then be able to tweak the sound for other species.”&nbsp;Melbourne University’s Associate Professor, Graeme Coulson <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/e5c8e038f9d8999fd447099a89cb9fe30d982c015a7017d7632cd8c727a800bc/volkswagen-roobadge-roobadge-installing-hands.jpg" data-mid="208056657" border="0" src="https://freight.cargo.site/w/1000/i/e5c8e038f9d8999fd447099a89cb9fe30d982c015a7017d7632cd8c727a800bc/volkswagen-roobadge-roobadge-installing-hands.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/1298ddbeb4384a7f1c286cf2dc15cbadd7e653371dbed39b6aa88f7bdd261600/volkswagen-roobadge-app-screen-big.jpg" data-mid="208056653" border="0" src="https://freight.cargo.site/w/1000/i/1298ddbeb4384a7f1c286cf2dc15cbadd7e653371dbed39b6aa88f7bdd261600/volkswagen-roobadge-app-screen-big.jpg" /> <img width="1017" height="571" width_o="1017" height_o="571" data-src="https://freight.cargo.site/t/original/i/c50dd6ef921bfe5f610703ee99e5252f3cdeeee1ffd6f728c8d7a8c66e7eeaf8/Screenshot-2024-04-02-at-2.28.14pm.png" data-mid="208056660" border="0" src="https://freight.cargo.site/w/1000/i/c50dd6ef921bfe5f610703ee99e5252f3cdeeee1ffd6f728c8d7a8c66e7eeaf8/Screenshot-2024-04-02-at-2.28.14pm.png" /> <img width="1014" height="572" width_o="1014" height_o="572" data-src="https://freight.cargo.site/t/original/i/b05c8b3ed2c60a8bc345352db52a99c35d97d8f99e715f477d9666741ec54c89/Screenshot-2024-04-02-at-2.28.24pm.png" data-mid="208056661" border="0" src="https://freight.cargo.site/w/1000/i/b05c8b3ed2c60a8bc345352db52a99c35d97d8f99e715f477d9666741ec54c89/Screenshot-2024-04-02-at-2.28.24pm.png" /> The RooBadge connects to an in-car app to combine GPS (Global Positioning System) and kangaroo distribution data to emit a ‘focussed beam’ from the 17cm diameter unit as a ‘unique audio deterrent’ localised for the species of kangaroo in the area. If the next round of testing proves successful we could see the RooBadge further adapted to other animal species like deer and made available for VW vehicles around the world, saving countless wildlife and drivers alike. Pretty cool... to say the least. <img width="6651" height="4320" width_o="6651" height_o="4320" data-src="https://freight.cargo.site/t/original/i/a1d8369f8c6ff9c827b8a39b33d5d6a042271cbad9a9b60925f35af2a0cf664e/volkswagen-roobadge-roobadge-hero-box-stacked.jpg" data-mid="208059712" border="0" src="https://freight.cargo.site/w/1000/i/a1d8369f8c6ff9c827b8a39b33d5d6a042271cbad9a9b60925f35af2a0cf664e/volkswagen-roobadge-roobadge-hero-box-stacked.jpg" /> https://noahregan.com/Mutti-Classic-Posters Thu, 22 May 2025 05:49:05 +0000 Noah Regan Folio https://noahregan.com/Mutti-Classic-Posters Mutti Classic Posters Client: Mutti Australia / Agency: Surf Shop Studio / Illustrator: Marc Martin&nbsp; A series of posters designed to capture the essence of the&nbsp; Italian preserved food brand Mutti. Their specialty and passion is tomatoes sourced from Italian regional farms; canned and bottled in factories located within 100 miles from their source - to ensure their freshness and flavour.&nbsp;‘Solo pomodoro’ translates to mean ‘only tomato’. That’s what it says on the tin and that’s what the company, (still family owned and run) has been dedicated to packaging and delivering for over 120 years. <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/ace91715b9cf2ee66e2da5d4afb2b908d4a339461e10dd1a9331df937915db5a/POSTER_INSITU_SUN-BAKE.jpg" data-mid="233530176" border="0" src="https://freight.cargo.site/w/600/i/ace91715b9cf2ee66e2da5d4afb2b908d4a339461e10dd1a9331df937915db5a/POSTER_INSITU_SUN-BAKE.jpg" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/578eab08c5b8dfecb46db71f2e6fe14e7603cc42c994f631ea471842171af7dc/POSTER_INSITU_SPAG-HEAD.jpg" data-mid="233530177" border="0" src="https://freight.cargo.site/w/600/i/578eab08c5b8dfecb46db71f2e6fe14e7603cc42c994f631ea471842171af7dc/POSTER_INSITU_SPAG-HEAD.jpg" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/477ae2aca6f41901b3510f2ff44fd3622ac2b7d47ed0b562a835836cc5b9a1b5/POSTER_INSITU_PIZZA-HAT.jpg" data-mid="233530178" border="0" src="https://freight.cargo.site/w/600/i/477ae2aca6f41901b3510f2ff44fd3622ac2b7d47ed0b562a835836cc5b9a1b5/POSTER_INSITU_PIZZA-HAT.jpg" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/f740656398a1b78830459bea4f833bb1cb086df263c9692730305d88ad90d4ca/POSTER_INSITU_AFRO-EARING.jpg" data-mid="233530174" border="0" src="https://freight.cargo.site/w/600/i/f740656398a1b78830459bea4f833bb1cb086df263c9692730305d88ad90d4ca/POSTER_INSITU_AFRO-EARING.jpg" /> <img width="1000" height="1419" width_o="1000" height_o="1419" data-src="https://freight.cargo.site/t/original/i/d8453f2a1cf917ca1aa9efda48d17f639be3aa777e110af8a877e1cb45241b5b/Mutti_classicposters_art_earings-copy.jpg" data-mid="233530179" border="0" src="https://freight.cargo.site/w/1000/i/d8453f2a1cf917ca1aa9efda48d17f639be3aa777e110af8a877e1cb45241b5b/Mutti_classicposters_art_earings-copy.jpg" /><img width="1200" height="1700" width_o="1200" height_o="1700" data-src="https://freight.cargo.site/t/original/i/d1d7616aee923060efd68420857778fa5f5b28128707d686f73268391dfbcdc1/Mutti_classicposters_art_Spaghead-copy.jpg" data-mid="233582071" border="0" src="https://freight.cargo.site/w/1000/i/d1d7616aee923060efd68420857778fa5f5b28128707d686f73268391dfbcdc1/Mutti_classicposters_art_Spaghead-copy.jpg" /><img width="1200" height="1683" width_o="1200" height_o="1683" data-src="https://freight.cargo.site/t/original/i/c56630570987db1471a135944a550261425c51418f62dd27025320019f181eb4/Mutti_classicposters_art_sunbaker-copy.jpg" data-mid="233582075" border="0" src="https://freight.cargo.site/w/1000/i/c56630570987db1471a135944a550261425c51418f62dd27025320019f181eb4/Mutti_classicposters_art_sunbaker-copy.jpg" /><img width="1200" height="1681" width_o="1200" height_o="1681" data-src="https://freight.cargo.site/t/original/i/b8eefca5073efca11cb7e3e78f59355e372d12d6b36a6d261e4955e9b48ab36c/Mutti_classicposters_art_pizzahat-copy.jpg" data-mid="233530182" border="0" src="https://freight.cargo.site/w/1000/i/b8eefca5073efca11cb7e3e78f59355e372d12d6b36a6d261e4955e9b48ab36c/Mutti_classicposters_art_pizzahat-copy.jpg" /> Some juicy close-ups ︎ <img width="823" height="820" width_o="823" height_o="820" data-src="https://freight.cargo.site/t/original/i/54146d4b15c0159403be1890bdbf3673a841c97903883a2650e647b71dd5c09e/Screenshot-2025-05-20-at-1.38.46pm.png" data-mid="233587052" border="0" src="https://freight.cargo.site/w/823/i/54146d4b15c0159403be1890bdbf3673a841c97903883a2650e647b71dd5c09e/Screenshot-2025-05-20-at-1.38.46pm.png" /> <img width="776" height="819" width_o="776" height_o="819" data-src="https://freight.cargo.site/t/original/i/1f23691369cd6c09cdced72bb2f0d892bf2659dafeb8e287664ede0b10f36c05/Screenshot-2025-05-20-at-1.36.24pm.png" data-mid="233587050" border="0" src="https://freight.cargo.site/w/776/i/1f23691369cd6c09cdced72bb2f0d892bf2659dafeb8e287664ede0b10f36c05/Screenshot-2025-05-20-at-1.36.24pm.png" /> <img width="840" height="829" width_o="840" height_o="829" data-src="https://freight.cargo.site/t/original/i/bbe6db145568125f4c1e859821698aeb09aa86733f9a7374c82f69dc8fcb3a8c/Screenshot-2025-05-20-at-1.39.30pm.png" data-mid="233587053" border="0" src="https://freight.cargo.site/w/840/i/bbe6db145568125f4c1e859821698aeb09aa86733f9a7374c82f69dc8fcb3a8c/Screenshot-2025-05-20-at-1.39.30pm.png" /> <img width="834" height="833" width_o="834" height_o="833" data-src="https://freight.cargo.site/t/original/i/31482cb08f8a2c7b5ad1270fb2aabda1fc56cfe4bd027bc481f56635374f8487/Screenshot-2025-05-20-at-1.40.48pm.png" data-mid="233587054" border="0" src="https://freight.cargo.site/w/834/i/31482cb08f8a2c7b5ad1270fb2aabda1fc56cfe4bd027bc481f56635374f8487/Screenshot-2025-05-20-at-1.40.48pm.png" /> <img width="832" height="830" width_o="832" height_o="830" data-src="https://freight.cargo.site/t/original/i/39b8a4cb8a0c8a10ff1c728cd318340c1567e23079debe03c8c1089ac40e6e85/Screenshot-2025-05-20-at-1.41.22pm.png" data-mid="233587056" border="0" src="https://freight.cargo.site/w/832/i/39b8a4cb8a0c8a10ff1c728cd318340c1567e23079debe03c8c1089ac40e6e85/Screenshot-2025-05-20-at-1.41.22pm.png" /> <img width="819" height="819" width_o="819" height_o="819" data-src="https://freight.cargo.site/t/original/i/009e83b99de78527426961cf03670ae7b5bc4d6314d2a59faa5ea54f06c7b3cb/Screenshot-2025-05-20-at-1.42.06pm.png" data-mid="233587055" border="0" src="https://freight.cargo.site/w/819/i/009e83b99de78527426961cf03670ae7b5bc4d6314d2a59faa5ea54f06c7b3cb/Screenshot-2025-05-20-at-1.42.06pm.png" /> https://noahregan.com/Uber-Eats Tue, 26 Sep 2023 01:53:25 +0000 Noah Regan Folio https://noahregan.com/Uber-Eats Uber EatsI had the enormous priviledge of working with the amazing team at Special, helping to develop and produce their new ‘Get almost almost anything’ campaign for Uber Eats.The campaign highlights why getting almost, almost anything is actually the perfect amount of anything.The brief was to develop a new, culturally resonant brand campaign to demonstrate you can now get so much more than takeaway food on the app. src="https://player.vimeo.com/video/868153774?h=de5e233f68" width="1920" height="1080" frameborder="0" allow="autoplay; fullscreen" allowfullscreen="" style="width: 640px; height: 564px;"> All in all there were more than 40 different product-based films,&nbsp; OOH as well as social and radio executions – that all highlight items Uber Eats do actually deliver, alongside just as many items you’d be extremely pleased to know they don’t deliver. <img width="1500" height="993" width_o="1500" height_o="993" data-src="https://freight.cargo.site/t/original/i/4cf30663b702e1d83bafb1bd59b53a85ec9c0cb03b9d5459268793010393a667/UBER_PR_ASSETS_01.jpg" data-mid="191844857" border="0" src="https://freight.cargo.site/w/1000/i/4cf30663b702e1d83bafb1bd59b53a85ec9c0cb03b9d5459268793010393a667/UBER_PR_ASSETS_01.jpg" /><img width="1200" height="673" width_o="1200" height_o="673" data-src="https://freight.cargo.site/t/original/i/f72ec8efca6f9001e4a198d7a08a2b3683b3e6cdb714a5fd631782fcfe1c3505/UBER_PR-ASSETS_07.jpg" data-mid="191844858" border="0" src="https://freight.cargo.site/w/1000/i/f72ec8efca6f9001e4a198d7a08a2b3683b3e6cdb714a5fd631782fcfe1c3505/UBER_PR-ASSETS_07.jpg" /><img width="1200" height="837" width_o="1200" height_o="837" data-src="https://freight.cargo.site/t/original/i/a9dee2b749d03d7c38eb434328e862642d721ffb8585116e4d183033e016c065/UBER_PR-ASSETS_06.jpg" data-mid="191844859" border="0" src="https://freight.cargo.site/w/1000/i/a9dee2b749d03d7c38eb434328e862642d721ffb8585116e4d183033e016c065/UBER_PR-ASSETS_06.jpg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/38b57b9ba2d2f8d184e444b00947e7930d4b965359327cd11d48d8218312d81a/GAAA_Portraits.jpg" data-mid="191844862" border="0" src="https://freight.cargo.site/w/1000/i/38b57b9ba2d2f8d184e444b00947e7930d4b965359327cd11d48d8218312d81a/GAAA_Portraits.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/50a06795434bf3d4f7f6b90b2eaaa252cf54caa6a2c63e9edb9373cad3183790/UBER_Landscape_03.jpg" data-mid="191844868" border="0" src="https://freight.cargo.site/w/1000/i/50a06795434bf3d4f7f6b90b2eaaa252cf54caa6a2c63e9edb9373cad3183790/UBER_Landscape_03.jpg" /> Client: Uber Eats / Agency: Special&nbsp; https://noahregan.com/Uber-Reserve Mon, 25 Sep 2023 08:36:37 +0000 Noah Regan Folio https://noahregan.com/Uber-Reserve Uber ReserveThis campaign used popular actor/comedian Ronnie Chieng to promote Uber’s Reserve product. Reserve allows you to book an Uber ahead of time. The ‘Reserve now, ride later’ campaign has Ronnie play a smoke-bomb savant type role to let Australians know they can be wiser by booking an Uber ahead of time, before things go pear shaped. We created TV, BVOD, online video, cinema, social, OOH and radio assets. <img width="1521" height="529" width_o="1521" height_o="529" data-src="https://freight.cargo.site/t/original/i/891e14405aa3819e2aa4b49ccbc7d9019dca85df69269f7802765d12fc316b6f/UBER_AIRPORT_FINAL_OOH.png" data-mid="191840419" border="0" src="https://freight.cargo.site/w/1000/i/891e14405aa3819e2aa4b49ccbc7d9019dca85df69269f7802765d12fc316b6f/UBER_AIRPORT_FINAL_OOH.png" /><img width="1520" height="528" width_o="1520" height_o="528" data-src="https://freight.cargo.site/t/original/i/a47504f42b51d86ce2b4522be54b2bce124fb22d69fe6ad8c0bc9e0cb881107f/UBER_LATENIGHT_FINAL_OOH.png" data-mid="191840429" border="0" src="https://freight.cargo.site/w/1000/i/a47504f42b51d86ce2b4522be54b2bce124fb22d69fe6ad8c0bc9e0cb881107f/UBER_LATENIGHT_FINAL_OOH.png" /><img width="1520" height="528" width_o="1520" height_o="528" data-src="https://freight.cargo.site/t/original/i/e027cae275b2cc9b741022d6f1787a8a47315fbb6359c92de28c59f3cfbf4d5b/UBER_ROLLERSKATES_FINAL_OOH.png" data-mid="191840443" border="0" src="https://freight.cargo.site/w/1000/i/e027cae275b2cc9b741022d6f1787a8a47315fbb6359c92de28c59f3cfbf4d5b/UBER_ROLLERSKATES_FINAL_OOH.png" /> Client: Uber / Agency: Special / Director: Yianni Warnock / Photographer: Trent Mitchell https://noahregan.com/Kathmandu-Winter-23 Mon, 11 Mar 2024 00:10:20 +0000 Noah Regan Folio https://noahregan.com/Kathmandu-Winter-23 Kathmandu Winter ‘23A fun campaign for AUS/NZ created and produced with some Special friends. <img width="1670" height="827" width_o="1670" height_o="827" data-src="https://freight.cargo.site/t/original/i/08bd37541d88e7f25c892612403f0fad3bff6eeb409044b90d2f6bf00dd12c70/Screenshot-2023-11-06-at-2.34.40-pm.png" data-mid="206454748" border="0" src="https://freight.cargo.site/w/1000/i/08bd37541d88e7f25c892612403f0fad3bff6eeb409044b90d2f6bf00dd12c70/Screenshot-2023-11-06-at-2.34.40-pm.png" /><img width="1335" height="661" width_o="1335" height_o="661" data-src="https://freight.cargo.site/t/original/i/dc80d1af6aae3c1a75a82afda777aa2cf0da15028bc61746080ea499ccac555d/Screenshot-2024-03-11-at-11.34.38am.png" data-mid="206455927" border="0" src="https://freight.cargo.site/w/1000/i/dc80d1af6aae3c1a75a82afda777aa2cf0da15028bc61746080ea499ccac555d/Screenshot-2024-03-11-at-11.34.38am.png" /><img width="1463" height="727" width_o="1463" height_o="727" data-src="https://freight.cargo.site/t/original/i/09c909309d7bbe6c9de6fa04f2793638b8aae4da40ecbd207c4be2de9082d04e/Screenshot-2023-11-06-at-2.29.01-pm.png" data-mid="206454876" border="0" src="https://freight.cargo.site/w/1000/i/09c909309d7bbe6c9de6fa04f2793638b8aae4da40ecbd207c4be2de9082d04e/Screenshot-2023-11-06-at-2.29.01-pm.png" /><img width="1466" height="726" width_o="1466" height_o="726" data-src="https://freight.cargo.site/t/original/i/7df23692e252a4bc155680c4360838a7ec674433313e03c63ef0ca845772ce5c/Screenshot-2023-11-06-at-2.29.36-pm.png" data-mid="206454884" border="0" src="https://freight.cargo.site/w/1000/i/7df23692e252a4bc155680c4360838a7ec674433313e03c63ef0ca845772ce5c/Screenshot-2023-11-06-at-2.29.36-pm.png" /><img width="1672" height="829" width_o="1672" height_o="829" data-src="https://freight.cargo.site/t/original/i/071238b0dea7e01689473e45970a8e8884cd7ee335e7c52cc08793d2007753a3/Screenshot-2023-11-06-at-2.35.14-pm.png" data-mid="206454886" border="0" src="https://freight.cargo.site/w/1000/i/071238b0dea7e01689473e45970a8e8884cd7ee335e7c52cc08793d2007753a3/Screenshot-2023-11-06-at-2.35.14-pm.png" /><img width="1676" height="830" width_o="1676" height_o="830" data-src="https://freight.cargo.site/t/original/i/31416eccda73dea1fa8380d253a72dff32142012c9b4a40a6b128d011de50032/Screenshot-2023-11-06-at-2.35.59-pm.png" data-mid="206454905" border="0" src="https://freight.cargo.site/w/1000/i/31416eccda73dea1fa8380d253a72dff32142012c9b4a40a6b128d011de50032/Screenshot-2023-11-06-at-2.35.59-pm.png" /> Client: Kathmandu / Agency: Special Group / Photographer: Juliet Taylor https://noahregan.com/Pepsi-verse Wed, 27 Sep 2023 08:40:05 +0000 Noah Regan Folio https://noahregan.com/Pepsi-verse Pepsi-verse <img width="1500" height="871" width_o="1500" height_o="871" data-src="https://freight.cargo.site/t/original/i/e8e646cc5c0594d864b45124d054588d3656042d3a31500fc4ef736e610e99df/pepsiverse-inline-combinations.jpg" data-mid="191977824" border="0" src="https://freight.cargo.site/w/1000/i/e8e646cc5c0594d864b45124d054588d3656042d3a31500fc4ef736e610e99df/pepsiverse-inline-combinations.jpg" /> We turned every Pepsi logo into a new content channel.&nbsp; Every can, every poster, every business card... became a portal into the Pepsi-verse - a channel designed to house all Pepsi content, promotions, influencer contributions, UGC and more. All people had to do to enter the Pepsi-verse was find and scan a Pepsi logo (even retro logos revealed retro themed content). To launch the idea we created 30+ films from the Pepsi-verse. https://noahregan.com/Westpac-Ari Wed, 15 May 2019 04:07:31 +0000 Noah Regan Folio https://noahregan.com/Westpac-Ari Westpac Ari Client: Westpac /&nbsp;Agency: DDB Sydney /&nbsp;Director: Garth Davis Ari is not your typical bank ad. And quite deliberately so. Ari was the continuation of our ‘Help in the moments that matter’ campaign for Westpac. Why divorce? We found that there are significant life moments when customers consider switching or staying with their current bank. The birth of a child, the death of a parent, love &amp; marriage, separation &amp; divorce. In these moments people don’t come to the bank for products specifically, they come to them for an outcome. They’re not just emotionally significant life events, they’re some of the most financially complex as well. Divorce impacts over 50,000 Australians (not to mention the children) each year, it’s the second most stressful life event after the death of a spouse. 49% of people put off looking into financial matters when they were separating, no doubt because it can feel incredibly overwhelming. This insight made us reavaluate Westpac’s messaging and media strategy, creating a deliberate shift from short term rate and offer first communications to long term emotionally driven storytelling. The story wasn’t just about Ari though. Westpac relooked at multiple product offerings and created products specifically for customers experiencing separation. To further help them Westpac also developed a thorough online checklist to assist those considering a divorce. All the products and advice were housed within a ‘Separation Hub’ on the Westpac site.&nbsp; The Separation Hub <img width="2642" height="828" width_o="2642" height_o="828" data-src="https://freight.cargo.site/t/original/i/37b9d688556bb782f27bdd724823001f2e1030c3b9c50323682c3ef9bd9a5f0e/Screen-Shot-2019-05-15-at-5.32.30-pm.png" data-mid="42362139" border="0" src="https://freight.cargo.site/w/1000/i/37b9d688556bb782f27bdd724823001f2e1030c3b9c50323682c3ef9bd9a5f0e/Screen-Shot-2019-05-15-at-5.32.30-pm.png" /> Westpac also collaborated with Mamamia, Australia’s largest independant media group, to create a podcast series hosted by comedian Mandy Nolan to help inform and guide women considering or dealing with a separation. <img width="1382" height="1244" width_o="1382" height_o="1244" data-src="https://freight.cargo.site/t/original/i/417536edfc392edffd60683dcec5365c3a732c6095a67ab92eb80e831fcfaa45/The-Split-article.png" data-mid="42446743" border="0" src="https://freight.cargo.site/w/1000/i/417536edfc392edffd60683dcec5365c3a732c6095a67ab92eb80e831fcfaa45/The-Split-article.png" /> <img width="922" height="920" width_o="922" height_o="920" data-src="https://freight.cargo.site/t/original/i/7fb891eb7ed0d31ffe20fa49ec848a8da3500d762218eb21dc7271d46ce800e0/The-Split-podcast.png" data-mid="42446742" border="0" src="https://freight.cargo.site/w/922/i/7fb891eb7ed0d31ffe20fa49ec848a8da3500d762218eb21dc7271d46ce800e0/The-Split-podcast.png" /> Not only did the ‘Ari’ film endear itself to the Australian population, the work and products supporting it created a new conversation in the market, broke category conventions and invited people to rethink banking. Some positive press The Mirror UK <img width="2456" height="776" width_o="2456" height_o="776" data-src="https://freight.cargo.site/t/original/i/0cbf965fc3e47050c5673cc77d3b8a30a1810393cc9d06979ccbfd46063b7285/Screen-Shot-2019-05-15-at-5.29.07-pm.png" data-mid="42300274" border="0" src="https://freight.cargo.site/w/1000/i/0cbf965fc3e47050c5673cc77d3b8a30a1810393cc9d06979ccbfd46063b7285/Screen-Shot-2019-05-15-at-5.29.07-pm.png" /> Creativity: Editor’s Pick of the day <img width="1181" height="1441" width_o="1181" height_o="1441" data-src="https://freight.cargo.site/t/original/i/481809e5960ad36eddb076c64ad65b20efbdc66544eecf008a3a5d431dff3711/CREATIVITY.jpg" data-mid="42301316" border="0" src="https://freight.cargo.site/w/1000/i/481809e5960ad36eddb076c64ad65b20efbdc66544eecf008a3a5d431dff3711/CREATIVITY.jpg" />AdNews: Positive creative panel review <img width="2128" height="1266" width_o="2128" height_o="1266" data-src="https://freight.cargo.site/t/original/i/3acbea66410ef10f15934965497de17306946c1068377fff31197bb0e0621bed/Screen-Shot-2019-05-15-at-5.33.43-pm.png" data-mid="42300319" border="0" src="https://freight.cargo.site/w/1000/i/3acbea66410ef10f15934965497de17306946c1068377fff31197bb0e0621bed/Screen-Shot-2019-05-15-at-5.33.43-pm.png" />The Australian newspaper: An interesting editorial piece <img width="1246" height="1348" width_o="1246" height_o="1348" data-src="https://freight.cargo.site/t/original/i/1c6e4d4432f864d2dde3678377a44aa0b8d7e9bb0ef8730ef998553362cdeab1/The-Australian-article.jpg" data-mid="42300353" border="0" src="https://freight.cargo.site/w/1000/i/1c6e4d4432f864d2dde3678377a44aa0b8d7e9bb0ef8730ef998553362cdeab1/The-Australian-article.jpg" />AdNews: Feature article with Quotes <img width="2001" height="1373" width_o="2001" height_o="1373" data-src="https://freight.cargo.site/t/original/i/5b07b59a16c344ef7d1696118e790428e026e8d41f51f1d1bad58d0a8805a8ce/190709---SEPERATION_AdNews-31-1.jpg" data-mid="46984796" border="0" src="https://freight.cargo.site/w/1000/i/5b07b59a16c344ef7d1696118e790428e026e8d41f51f1d1bad58d0a8805a8ce/190709---SEPERATION_AdNews-31-1.jpg" /> https://noahregan.com/Westpac-Baker Sat, 20 Jul 2019 08:00:10 +0000 Noah Regan Folio https://noahregan.com/Westpac-Baker Westpac Baker Client: Westpac / Agency: DDB Sydney / Director:&nbsp; Steve Ayson The continuation of our ‘help’ campaign, ‘Baker of Beirut’ celebrates the powerful stories of migrants who have become Australian business owners. It shows the epic journey of a family who flee their war torn country to come to Australia. The couple then open a small business out of necessity but grow to treasure the life and opportunity it gives their family. The ad follows the family as they flourish in their new life, start a family and grow old. We were emboldened to tell this story backed by research that found one in three small businesses in Australia are owned by migrants. It represents the sheer dedication, challenge and rewards faced by small business owners of today. The campaign cemented the brand’s ongoing commitment to providing help to customers when and where it matters to them. People ‘lost it’ over Baker of Beirut News.com.au: Editorial feature including overwhelming social response.<img width="739" height="4667" width_o="739" height_o="4667" data-src="https://freight.cargo.site/t/original/i/ec4142e68562b1813540afacd6d4190b4aa44d503fee2926daf10a9358471753/News.com-Article.jpg" data-mid="46986832" border="0" src="https://freight.cargo.site/w/739/i/ec4142e68562b1813540afacd6d4190b4aa44d503fee2926daf10a9358471753/News.com-Article.jpg" /> Creativity: Editor’s Pick. <img width="1521" height="1519" width_o="1521" height_o="1519" data-src="https://freight.cargo.site/t/original/i/e26156845f399e283e4630c2030fe85ea71d852c798714b6874dff0a098fb327/adagebb.jpg" data-mid="46986775" border="0" src="https://freight.cargo.site/w/1000/i/e26156845f399e283e4630c2030fe85ea71d852c798714b6874dff0a098fb327/adagebb.jpg" /> Shots: Featured work <img width="1368" height="1551" width_o="1368" height_o="1551" data-src="https://freight.cargo.site/t/original/i/42747549095aa8a489f6e4429f3f54e8c0fc5d58e083371e9a2f8ae8b179bf51/Shots-article.jpg" data-mid="46986790" border="0" src="https://freight.cargo.site/w/1000/i/42747549095aa8a489f6e4429f3f54e8c0fc5d58e083371e9a2f8ae8b179bf51/Shots-article.jpg" /> https://noahregan.com/Westpac-Frank Wed, 15 May 2019 10:09:44 +0000 Noah Regan Folio https://noahregan.com/Westpac-Frank Westpac Frank Client: Westpac / Agency: DDB Sydney / Director:&nbsp; Christopher Riggert The relaunch of Westpac with the ‘help in the moments that matter’ service strategy was followed by Frank. Frank was the first of our ‘life moments’ campaign.After years of being unable to shift the dial on brand and product consideration and during a damaging Australian Royal Commission into Banking we decided to explore a totally different approach for Westpac’s advertising. We found that there are significant life moments when customers consider switching or staying with their bank. The birth of a child, the death of a parent, love &amp; marriage, heartbreak &amp; divorce. In these moments people don’t come to banks for products, they’re looking for an outcome. With this insight in mind Westpac was willing to revaluate their entire messaging and media strategy. To separate themselves from the other banks, Westpac embraced this brave approach, highlighting key financial moments which other brands are generally too afraid to confront; starting with losing a loved one, which happens to be one of life’s most complex financial moments. What followed was Frank. People loved Frank ‘...the most brilliant TV commercial I have seen for many years.’ Full page Opinion piece ed in The Australian newspaper. <img width="1155" height="1280" width_o="1155" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2f8f5e9bed25e863a8783530ac70790829f120e064300b7c7871a6dadf95bf51/IMG_1758.jpg" data-mid="42578341" border="0" src="https://freight.cargo.site/w/1000/i/2f8f5e9bed25e863a8783530ac70790829f120e064300b7c7871a6dadf95bf51/IMG_1758.jpg" /> AdWeek: Ad of the day<img width="2560" height="6236" width_o="2560" height_o="6236" data-src="https://freight.cargo.site/t/original/i/b34be42164de77e53702933831ade28177c417eaab1486d0b18e059e6d26bf7d/Ad-age-Ad-of-the-Day.jpg" data-mid="42612814" border="0" src="https://freight.cargo.site/w/1000/i/b34be42164de77e53702933831ade28177c417eaab1486d0b18e059e6d26bf7d/Ad-age-Ad-of-the-Day.jpg" /> The results41% more likely to consider Westpac as a result of having seen the Help TVC 47% more positive to Westpac after seeing the ‘Frank’ loss of a loved one TVC 41% more likely to consider Westpac in the future after seeing the campaign Positive brand noise Between March and August 2018 prompted brand noise for the bank increased from 15% to 26%. A significant shift for the bank; whilst the other three big banks noise in market plateaued, Westpac’s increased, making net sentiment positive for the first time since the Royal Commission. (GalKal Campaign Deep Dive 2018). Enjoyment measures of the Frank campaign were very strong, it outperformed every previous Westpac campaign. https://noahregan.com/Westpac-3 Tue, 12 Apr 2022 04:21:16 +0000 Noah Regan Folio https://noahregan.com/Westpac-3 3% <img width="1500" height="600" width_o="1500" height_o="600" data-src="https://freight.cargo.site/t/original/i/8e300cf8d7b68612c7847685aeb92b2b26c74ae852d849b1e3530bf02cb703c3/3_GIFs_1500x600.gif" data-mid="139397713" border="0" src="https://freight.cargo.site/w/1000/i/8e300cf8d7b68612c7847685aeb92b2b26c74ae852d849b1e3530bf02cb703c3/3_GIFs_1500x600.gif" /> Client: Westpac / Agency: DDB Sydney / Director: Buck Animation When tasked with launching a 3% interest savings rate, specifically for young people, we decided to stop lecturing and start celebrating. We found that not only are they the nation's best savers, young Aussies are breaking the shackles of traditional careers and are finding incredible and... incredibly strange ways of making money. So, by working with some of the world’s top young animators we created a social first digital campaign that championed how young Aussies are making their hard earned - ditching our TVC heavy tradition and embracing a completely new look and feel for the brand. From chauffeuring pugs between cities to retrieving lost shoes from rooftops, we created a suite of bold 15 second social films. We also created gifs, ran banners, did website takeovers and even popped up on Tinder. This fully integrated digital campaign, took a grounded human insight, spoke to young people where they spend their time and did it in a completely new way for the category. The result? A MAJOR impact. 21 thousand young Aussies joined Westpac for the first time. 532,328 new savings accounts were opened. Who said you can’t teach an old bank new tricks.