Marmite Snacks
A multi-awarded press campaign to launch Marmite Snacks in the UK.
Building off the iconic ‘You either love it or hate it’ campaign the Yuck/Yum idea utilised simple illustration and typographic trickery to encourage readers to turn the page back and forth to get a different impression on the product.
UK Campaign magazine selected the campaign as one of the ten best UK press campaigns of the noughties.
Client: Marmite / Agency: DDB London / Illustrator: Al Murphy
