Marmite Snacks

A multi-awarded press campaign to launch Marmite Snacks in the UK.

Building off the iconic ‘You either love it or hate it’ campaign the Yuck/Yum idea utilised simple illustration and typographic trickery to encourage readers to turn the page back and forth to get a different impression on the product.

UK Campaign magazine selected the campaign as one of the ten best UK press campaigns of the noughties.

Client: Marmite / Agency: DDB London / Illustrator: Al Murphy