We turned every Pepsi logo into a new content channel.  Every can, every poster, every business card... became a portal into the Pepsi-verse - a channel designed to house all Pepsi content, promotions, influencer contributions, UGC and more.

All people had to do to enter the Pepsi-verse was find and scan a Pepsi logo (even retro logos revealed retro themed content).

To launch the idea we created 30+ films from the Pepsi-verse.