Uber ReserveClient: Uber / Agency: Special / Director: Yianni Warnock
This campaign used comedian and actor Ronnie Chieng to promote Uber’s Reserve product. Reserve allows you to book an Uber ahead of time.
The ‘Reserve now, ride later’ campaign has Ronnie play a smoke-bomb savant type role to let Australians know they can be wiser by booking an Uber ahead of time, before things go pear shaped.
We created TV, BVOD, online video, cinema, social, OOH and radio assets.