Westpac Baker of Beirut

Client: Westpac / Agency: DDB Sydney / Director:  Steve Ayson

The continuation of our ‘help’ campaign, ‘Baker of Beirut’ celebrates the powerful stories of migrants who have become Australian business owners.

It shows the epic journey of a family who flee their war torn country to come to Australia.

The couple then open a small business out of necessity but grow to treasure the life and opportunity it gives their family. The ad follows the family as they flourish in their new life, start a family and grow old.

We were emboldened to tell this story backed by research that found one in three small businesses in Australia are owned by migrants. It represents the sheer dedication, challenge and rewards faced by small business owners of today.

The campaign cemented the brand’s ongoing commitment to providing help to customers when and where it matters to them.

People ‘lost it’ over Baker of Beirut

News.com.au: Editorial feature including overwhelming social response.

Creativity: Editor’s Pick.

Shots: Featured work